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Do sales of total vauxhall go up when theres a cav in it?

Posted: Fri Dec 19, 2014 3:31 pm
by TurboDan
Just thinking i wonder if the magazine sells more copys when specific cars are featured like cav turbos?

Re: Do sales of total vauxhall go up when theres a cav in it

Posted: Fri Dec 19, 2014 3:41 pm
by humbucker
I don't have circulation figures at my disposal (certainly not on that level anyway). That's something that our editor would be aware of as he ponders over which car to place on the cover of a particular issue. That said, sometimes the deciding factor can be 'how many advertisers have products bolted onto the car in question'. If their merch is featured prominently, then they're more likely to take out ad space, and that's where the bulk of mag revenue comes from (as opposed to sales).

Re: Do sales of total vauxhall go up when theres a cav in it

Posted: Fri Dec 19, 2014 4:51 pm
by TurboDan
Thats cool, learn something everyday :D

Re: Do sales of total vauxhall go up when theres a cav in it

Posted: Sat Dec 20, 2014 6:06 am
by Markb
I would like to think so as there is a lot of love for the MK3 Cavalier :)

Re: Do sales of total vauxhall go up when theres a cav in it

Posted: Sat Dec 20, 2014 5:02 pm
by leigh200sx
for me yes, as the last 3 issue i bought were purely because a nice cavalier was featured

Re: Do sales of total vauxhall go up when theres a cav in it

Posted: Sun Dec 21, 2014 11:57 am
by btcctroy
I don't buy total Vauxhall anymore, I now get practical classics as it interests me more than shiny vxrs

Re: Do sales of total vauxhall go up when theres a cav in it

Posted: Sun Dec 21, 2014 12:04 pm
by Envoy CDX
btcctroy wrote:I don't buy total Vauxhall anymore, I now get practical classics as it interests me more than shiny vxrs
^^ What he said surprisingly :thumb

Re: Do sales of total vauxhall go up when theres a cav in it

Posted: Thu Sep 17, 2015 11:58 am
by colin1
btcctroy wrote:I don't buy total Vauxhall anymore, I now get practical classics as it interests me more than shiny vxrs
My magazine staple includes:
Performance Vauxhall (as is now), Practical Classics, Practical Performance Car and Car Mechanics
The occasional Retro Car

Re: Do sales of total vauxhall go up when theres a cav in it

Posted: Thu Sep 17, 2015 11:06 pm
by Robsey
Seeing as the topic veered off slightly...

I have never bought a single copy of Performance Vauxhall or Total Vauxhall Magazines, as I always felt that it / they catered more for people who "chavved up" their cars looking for speed rather than much else...
- Sorry Dan.
Judging a book by it's cover I suppose.

For twenty years (1985 to approx 2004) I used to buy Car Mechanics magazine.
I binned well over 400 magazines, a year or so ago to clear out clutter.
I kept about 5 magazines that featured Mk2 and Mk3 Cavaliers... but not the Calibra.
Good old fashioned repairs and servicing features.

Recent buys have been Practical Classics
because I like the older cars with character. And I like proper hands-on information... not endless reems of waffle.
(No inference on any specific magazine).

and I buy the occasional Camper and Bus or Camper and Commercial magazines, looking for ideas, tricks and tips, or useful information for my 1983 VW T3 / T25 camper van project.
Although popularity for the T3 / T25 is still a little featured niche area.

And before you ask... nope I haven't got far with the van in four years... :oops:

Strangely - Campers are one of the few areas where a Van is called a car...
A standard van is a van... but not a vee dubberya

Re: Do sales of total vauxhall go up when theres a cav in it

Posted: Fri Sep 18, 2015 1:18 pm
by humbucker
Robsey wrote:I have never bought a single copy of Performance Vauxhall or Total Vauxhall Magazines, as I always felt that it / they catered more for people who "chavved up" their cars looking for speed rather than much else...- Sorry Dan. Judging a book by it's cover I suppose.
You said it! You only have to look at last month's issue to see that the mag focuses on quality retomods: a Cosworth YB-powered Ascona 400 replica, a Mk3 Cavalier SRi powered by a Saab B204R engine and gearbox, a Mk4 Astravan powered by a 400bhp Z20LEH etc. A car simply won't make it into the mag unless it is well built with a range of well-executed mods e.g. suspension, brakes, exterior, engine, interior etc.

For example, next month's issue stars a Retropower-built Ascona 400 rep packing a supercharged XE (and we know how exhaustive Callum's projects are!), an 800bhp drag Tigra, a 440bhp Mk4 Astra Coupe etc. These are all brilliantly built cars, nothing 'chav' about them.

Oh, and expect to see an ex-BTCC Cavalier and two Turbo 4x4s making an appearance in the issue after that ;)